About Us


Our story dates back to 1871. Ulysses S. Grant was president, Jesse James was robbing banks, and Mrs. O'Leary's cow kicked over a lantern and managed to burn down much of Chicago. Yes, those were tempestuous times. And not far away, in Waukesha, Wisconsin, pharmacist H.M. Colver had formed the White Rock Company to sell local spring water that the Potawatomi Indian tribe believed had special medicinal powers.


In 1952, Alfred Morgan,  grandson of the founder of Morgan Beverages (est. 1858), purchased White Rock. For five generations since, our family has proudly crafted and bottled high-quality beverage products right here in the United States.


White Rock is a trusted brand with a stellar reputation for purity, integrity, flavor and value — a brand as American as the spring from which White Rock originally flowed.  In fact, countless American families (even maybe yours!) have come of age hosting and toasting with White Rock mixers and soft drinks. And the reason, quite frankly, is simple: taste.

If you’ve never tasted White Rock beverages, get hold of one and give us a try. And if you’ve grown up drinking White Rock at home, and maybe you haven’t had one in a while, it’s time you relived that memorable flavor your taste buds have been missing — and craving.